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Marketing surveys help you to understand your target audience’s needs and wants, allowing you to make informed decisions about your business.

Customer Feedback Survey: provides you with the customer’s direct suggestions on improving the products and services of your business. It also informs you about customer satisfaction.

Example Questions:

  • How often do you use the product or service?
  • Does the product help you achieve your goals?
  • What is your favorite tool or portion of the product or service?
  • What would you improve if you could?

Net Promoter Score Survey: A good survey if you want gauge people’s loyalty to your brand.

Example Questions:

  • On a scale of zero to ten, how likely are you to recommend our business to a friend or colleague?
  • What is the primary reason for your score?
  • What’s the one thing we could do to make it better?
  • What could we do to improve your experience?
  • Which features do you use the most?

Market Research Survey: is a more general survey which provides you with information on mannerisms, psychology, preferences, challenges, and purchase decisions of your target market. 

Example Questions:

  • What is your age?
  • What is your gender?
  • What is your education level?
  • Where do you live?
  • Where do you go for information?
  • How do you like to make purchases?
  • What are your hobbies and interests?

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